Purl

Project Type

MarTech & App Development

Industry

MarTech

Service

MarTech

Dated

Ongoing

Project Description

Purl is a B2B SASS product designed for marketers which allows them to generate white listed shorturls. The idea for this came when one of our partner agencies, LavaBeam, wanted something around this for one of their clients. Having prior experience in such requirements due to our product Trakneo, we knew the technology stack that we wanted to depend on. We used PostgreSql to handle the list of long URLs we recieved from the users and storing the converted short URLs was done in firestore. The process of conversion, file management and generating the short URLs was handled using a nodejs backend deployed on Google Cloud Platform's serverless services, Google Cloud Functions and Google Cloud Run. The clicks, counts and other analytics data on these generated short URLs was maintained in bigquery. The user facing frontend for this entire system was built in reactjs.

Hit the Bulls Eye

Purl provides a powerful solution for the consumer retention, by allowing you to identify customer activity generated from your campaign at scale. Instantly locate each customer and hyper-personalise your re-targetting response.

Perfect your campaign performance

With a powerful capability to stitch data across digital campaigns, receive insights straight to your fingertips. Harvest deep analytics on campaign engagement at an individual user level and unlock a rare 360* view of each customer.

Brighten your links with your brand

Paint your purls with your brand. Purl's tool has built in brand building allowing you to replace p-url with your custom domains. Boost your engagement by converting each link into a trusted brand asset.