The Vodafone Oman project is one of our flagship MarTech products for the Vodafone group. For them, we started with Customer Data Platform integration with Sitecore's Boxever CDP which enabled them to do one on one marketing so that the best communincation gets sent out to each and every customer. This was complimented with test cases that covered systems integration testing, end to end test cases as well as helping the oman marketing team in setting up user acceptance testing. We also worked on integrating boxever with Google Analytics, Google Tag Manager and Firebase. Lastly, using this data, we focused on dashboarding and visualtion of communications sent from boxever.
Integration with Sitecore's Boxever CDP allows Vodafone Oman to do 1 to 1 marketing across channels so that the best communication can go to each customer.
Vodafone Oman wants to be a digital-first telecom. Through the Lavabeam team, we have been able to achieve that. VF Oman systems are supercharged with connectivity to paid media systems like DV360, SA360, Facebook, and more.